Certificate Programme in Market Research for Global Leadership
-- viewing nowThe Certificate Programme in Market Research for Global Leadership is a comprehensive course designed to equip learners with essential skills for success in the global market research industry. This programme emphasizes the importance of data-driven decision-making, consumer insights, and strategic thinking in today's fast-paced business world.
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Course details
• Fundamentals of Market Research: Understanding the basics of market research, its importance, and the research process.
• Quantitative Research Methods: Learning various quantitative research techniques, data collection, and analysis methods.
• Qualitative Research Methods: Exploring different qualitative research methods, data collection, and analysis techniques.
• Survey Design and Analysis: Mastering the art of survey design, questionnaire construction, and analyzing survey data.
• Secondary Research and Data Analysis: Understanding how to leverage secondary data sources and analyzing the data for insights.
• Market Segmentation and Targeting: Learning how to segment markets, target customer segments, and position products/services.
• Market Trends and Global Competitive Analysis: Identifying and analyzing market trends, global competition, and industry analysis.
• Marketing Analytics and Data Visualization: Analyzing marketing data, interpreting results, and creating data visualizations.
• Ethics in Market Research: Understanding the ethical principles and guidelines in market research.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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